30dps president Jeff Thomas provides introduction to ACE; An ACE is the Most Valuable Card You Can Play. In these opening remarks, Thomas describes how three of his favorite companies score an ACE with their Amazing Customer Experiences.
Amazing Customer Experience Pyramid
30dps president Jeff Thomas defines the hierarchy of Customer Experience attributes, starting with the three core elements (essential elements, assistive elements, and elements of appeal), then drilling into the nine underlying principals that compose them.
Amazing Customer Experiences
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